مجله فانوس توانمندسازی جوانان از طریق رسانه
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This paper deals with the topic of emotional intelligence and its application in organizational management. Emotional intelligence is defined and compared with the academic intelligence. The development of individual talents to create emotional intelligence and emotional intelligence emotional intelligence described Myshvnd.sps application management market is analyzed. Also on the subject of intelligence between individualistic, hope and optimism, and their role in managing paid market. Keywords: emotional intelligence, academic intelligence, interpersonal intelligence, market management 1. Introduction
Management or human factor is the most important reason is that today’s developments in all fields of human and in whatever form it is seen in various communities. The human factor is human life in terms of their past differences are due today. If the agent is removed from everyday life, the development of human life will be eliminated. For changing and moving towards better conditions in addition to factors such as capital, raw materials, etc., and the most important factor in human resources. The wealth of a society is the only manpower. This view may seem extreme, but reality proves the leader in diverse societies.Economic and Business Affairs, like all other social sectors, the human factor is critical. This article looks at one of the new approaches in the field of business management. The first in the field of business management and human factors taken seriously the behavior was related to a professor at Harvard University Elton Mayo. Behaviorist approach to the prosperity of the 1930s, however, has had this vision has maintained its reputation.and consider their motivation. Needless to say the best way for both sides to meet at the height of the Kargrayy and employee orientation.
2. Emotional Intelligence
When it comes to business intelligence is to learn the lessons of fall or intelligence tests test scores employment seems to mind. But in a larger sense, we can say there are two kinds of intelligence: academic intelligence and emotional intelligence. There IQ index and the index value is in different grades or IQ test results. Indoors and subjective tests are held and the other variables are minimized and the environmental variables that can affect the success or failure of a business are crucial to neutralize their effect is lowered.
If scientists are now focused on other types of intelligence. Emotional intelligence, at least in public life (especially marketing and business activities) are important beyond their intelligence. During the course of reformers and intellectual elite of the elite separated.
Emotional Intelligence indicates that social relationships and emotional and mental Bstanhay me how practical or feasible in certain circumstances be inappropriate. This means that the person’s condition could ever hope to keep alive, empathy with others, the feelings of others to hear, gaining reward for the larger rewards small ignored, Ngzard ability to think and her argument, she All interferes the problems of stability and at all times maintain their motivation.
Goleman in his book Emotional Intelligence Salo quoted description of emotional intelligence on the basis of their individual talents and abilities in 5 main explains:
Recognition of personal emotions: emotional self-awareness and recognition of the same species that occur. The ability to monitor the emotions of the moment to gain insight and understanding. Inability to recognize our true feelings is confused. People with confidence and certainty about their feelings are better able to conduct their lives. Field application of excitement: the ability to regulate their emotions, which is based on a sense of self-awareness. This can be a great help to eliminate the threats or reduce environmental and internal weaknesses. Motivate their people with the skills to undertake the work that will be very productive and effective. To stimulate the personal attention you need to be creative mastery of self and took the helm of the excitement. Ability to access work and indulging in a significant step possible events. Understanding emotions in others: empathy skills of its people. People (managers and commercial) are highly sympathetic to subtle social cues indicating that more attention needs or desires of others. The ability to manage and sell them in professions that require care and attention to make others successful. Keep in touch: Much of the art of communication skills in controlling the emotions of others. These are the skills that strengthen the popularity of leadership, interpersonal effectiveness. The interaction of everything to calm returns to work well with others and weak stars.
Despite the growth of the brain in science and mathematics and logic to see that there is not much difference in terms of human emotion. The human response to the anger still flow to the hands and the heart beat faster.raised eyebrows surprise to have a wider field of vision.
Although long before the rational brain and the emotional brain originated there. In fact, the amygdala, which specializes in emotional issues and acts as a reservoir of emotional memories in the evolution of humanity rise to the cerebral cortex. The human brain lives in the 21st century if his heart is in the Paleolithic era.
The core of interpersonal intelligence, the ability to understand and provide an appropriate response to the mood and temperament, motivation and desires of others. 3. Emotional intelligence and market management
The new idea is the use of emotional intelligence in business for many managers and merchants is Janyftadh. In fact, most managers still prefer to use their minds to do things to the heart. Their main concern is to feel empathy and sympathy with their colleagues and clients in addressing the goals of the organization. In any case, we should all agree that the rules are different in a postmodern world must act according to the rule of the day.
Smart companies to monitor market developments in line with changes in the law, incentives are stylish and marketing system designs. Marketing system that will coordinate the whole process at the best market opportunities.
The overall reaction of the market consists of 4 main steps are as follows:
Market analysis, market research and survey typically includes information systems and consumer markets and institutional markets is investigated. Complex and changing environment and constantly bring new opportunities and threats. The company and its strategic systems must constantly monitor their environment, which is under consideration of the environment requires a lot of information. Information about consumers and their purchase. Selection of target markets, no company has the ability to satisfy all consumers. There are various companies producing similar goods demonstrated the diversity and dispersion and strong preferences among consumers.respectively. Providing the composition of marketing: the most basic concepts of modern marketing is the concept of the marketing mix. A set of control variables that are part of the target market and the reaction mixture is required. This compound is actually a businessman hand tools in order to influence the market. These compounds, which include product design, product distribution, pricing and promotion is the key to advancing the business in new markets. Efforts to manage the market: This step involves analyzing competitors and competitive market policies and planning, implementation, organization and control of marketing programs.
The different layers of the marketing process special attention to the customer as a partner organization. Emotions are the people who have used the service activities of the companies to be more sensitive.
EQ on each of the above steps for the management of the company can be. The businessmen and entrepreneurs usually emphasizes their instincts and give high importance to what the market feel. This means that people who know they are very effective in the area of mathematics and science beyond all power of inspiration and a sense been effective. Successful managers know that the structure of the market and emotional intelligence as a blood transfusion would create altogether surprising.
These people are happy and efficient, even in personal life and power that cause people to be productive.
4. Interpersonal intelligence and optimism for the market
The core of interpersonal intelligence, the ability to understand and provide an appropriate response to the mood and temperament, motivation and desires of others. Intrapersonal intelligence is the key: the result of self-awareness of their own feelings and be able to distinguish and use them to guide their behavior.
Interpersonal intelligence is the ability to understand other people, which can cause as to what they are, how they work and how they can do the same job. Successful businessmen and managers are among those who have high interpersonal intelligence.
Hatch and Gardner four separate capacity as interpersonal intelligence factors have been suggested as follows:
Organized groups: the initiative to coordinate the efforts of a group of people. The skills necessary for leadership and effective leadership of any business organization is observed. Solutions: talent mediation, to avoid conflicts or resolve conflicts that exist. People who are able to do so at a high level in the welding trade and arbitration and mediation skills are high. Personal communication: having the ability to deal with the feelings and interests of others, or to recognize and respond appropriately to facilitate people. Social analysis: the ability of emotions, motivations, and a deep understanding of their other interests. The awareness of the feelings of others makes people easy to be intimate with others. At best, we can say that a person with the ability to be a good business consultant.
Optimism and hope of people who have high emotional intelligence are other characteristics. Hope surprisingly role in the success of business and management and professional life, anyone who has significantly contributed to the commercial business is dependent on the level of expectation. Clear and bright prospects for the future of the show hope eventually everything will go well. Snyder, hope is defined as: a belief that the goal is to have both the will and the way to achieve it is an open person.
As a result of optimism and hope for the success of many commercial work. This means that a person has a lot of patience and optimism. Despite these obstacles, nor wait for the whole life, everything will be okay. Optimism that they can compensate for failure in the event they see.
the pessimists had twice as optimistic. Ability to listen and accept a negative answer to the supernatant open in all areas of sales and trade-off can be decisive. 5. Conclusion
Buying and selling and marketing and business management inevitably deal with the human factor.sales representatives and distribution of all human factor as central to carry.
Source: The Daily Citizen, Thursday 24 September 1384, the thirteenth year, No. 3801, page 12.
