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Posted: Sonia
Interview with Philip Kotler
How the Internet changes the traditional marketing activities and the benefits and risks of using Internet marketing strategy is?
Different e-marketing with traditional marketing methods change. In email marketing, the company can obtain much information about the buyer. In email marketing, customer .amkanat many of the products are marketed and messages.
Buyers of e-money and save time when ordering. This method does not stay in the waiting queue and buyers can easily purchase their e-mail marketing course has limitations. Buyer can inspect before purchasing goods and touch. (Although he could be if the goods are not satisfied, return it) .khrydar have to wait for the goods to be delivered.
When a customer buys goods normally shop can select the same day or directly face to face to talk about issues of goods in the shops, but the Internet is not possible, unless the room interview (Chat Room), although it may possibly buyer, seller face to see in your computer monitor.
Does the fact that the role of mass media in the Internet marketing strategies to reduce? The role of traditional media in the future, what would it be?
During the explosion Dotcom in the US mass media, the index gained Dotcom because the Brndnvan business of advertising traditionally used and Advertising Online to expand, but when Bazarashba, this part of the advertising media was interrupted. In fact, the mass media as a powerful marketing force in the economy will sustain future. Although growth will vary in different categories.. All these devices will have its own special characteristics of the country to another very
Will be different.
How new technologies on product, price and distribution policies will affect traditional companies?
Internet to the buyer, the seller’s growing power. The customer is king and reverse Reverse Marketing Marketing is fashionable. Purchase price to be determined in individual cases, they preferred to consider asking price.
In this way buyers to sellers who are offering their cooperation, attention. They even demand that they pay for watching advertisements .khrydaran can make Web pages refer to solicit specific worksheet, saving them money.
How the role of advertising agencies and press offices will be altered? Are they’ll need in the future?
For many advertising agencies can not just rely on advertising and media selection. Today is a great way to communicate. Smart advertising companies in the telecommunications and full consultation will move to the messages and communication channels to choose.
What companies can not survive in the future economy?
The only companies that will remain and will win your customers are winning. Companies producing circuit will be destroyed because they are planning to look at from the outside rather than the inside, looking from the inside out. Companies have symptoms of markets and customers.
The main benefits of the system (CRM) What is marketing?
Many companies require that a customer relationship management (CRM) to be used in the broadest sense.
When (CRM) work, the stronger the brand and the company’s competitive advantages to gain loyal customers.
Do guidelines that show how one can approach Dotcom complete marketing strategy to successfully transform a brand?
Dotcom’s usually a good opinion propose see some of the needs of the market, but although many entrepreneurial Dotcom technically good, but they are weak in marketing and finance. They do not know how to organize a good business model, here the main reasons why so many were bankrupt American Dotcom is presented:
Many Dotcom without the necessary research and planning, rushed to market, they gain entry into the first category of customers, and the company believes that the issue of leadership in the market is weak. Dotcom customers to obtain the large amount of mass marketing and advertising for broadcast Offline spent their names. Instead, they aim Marketing and Viral Marketing to trust the rumors were fantasies. Instead of creating loyalty among customers and our customers, many of its efforts to acquire new customers focused. Customer behavior when they came on the line and was offered or purchased, are real
Did not perceive. Many websites are poorly designed and the complexity of the problems faced, their conduct was poor and worked without rest.
Many websites could grow up healthy business model, which provided them with the powder. Customers easy access to web sites to achieve better prices on websites Smt.ayjad system to reduce costs and eliminate the benefits brought
However prolonged Dotcom should know that there are many today who have survived and even in today’s market are successful and wealthy.
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